LIPTON 2.0

 

Reviving an iconic jingle is never easy. It meant balancing nostalgia with relevance, and familiarity with freshness. Kiran Murad in collaboration with Bilal Maqsood created a series of ads that gave the classic jingle a fresh spin, with screenplays designed to convey the brand’s philosophy to the young consumer. The campaign successfully rejuvenated the brand and made sales sing.